Data & Privacy

97pk Privacy Policy — How We Protect Your Data

Your privacy matters to us. This policy explains exactly what personal information 97pk collects when you use the platform, how it is used, who it may be shared with, and the controls you have over your own data. It is written to be straightforward and honest — not buried in legal language.

Last Updated: January 2026 Applies to Pakistani players PKR transactions secured
Effective: January 2026  |  Read alongside our Terms and Conditions

Summary: 97pk collects only the information needed to run your account and process your transactions. We do not sell your data. You can request access to or deletion of your information at any time by contacting support.

1 Overview and Scope

This Privacy Policy applies to all users of the 97pk platform, including the website at 97pk.onl and the 97pk mobile app available for Android devices. It covers all personal data collected when you browse the site, register an account, make a deposit or withdrawal in PKR, play any game, or contact our support team.

By registering an account with 97pk, you confirm that you have read this policy and understand how your data is handled. This policy should be read alongside our Terms and Conditions, which govern your use of the platform more broadly.

We take a minimal-data approach wherever possible. If a piece of information is not genuinely needed to operate your account or process your payments, we do not collect it. Where we do collect data, we handle it with care and keep it only for as long as necessary.

2 What Personal Data We Collect

The information 97pk collects falls into a few clear categories depending on how you use the platform:

Registration and Account Data

  • Your full name as it appears on your CNIC or other identity document.
  • A valid mobile number — this is used for account verification and security alerts.
  • Date of birth — to confirm you meet the 18+ age requirement.
  • A password you create — stored in an encrypted format; never readable by staff.

Identity Verification Data

  • A copy of your CNIC or other government-issued ID, requested when you process a withdrawal above a certain threshold or if our security review flags a need for verification.
  • In some cases, a selfie photograph for facial verification purposes, processed by a third-party verification provider.

Transaction Data

  • Deposit and withdrawal amounts, dates, payment method references and transaction IDs.
  • JazzCash, Easypaisa, Raast or bank account reference details used for PKR transactions — limited to what is needed for the transfer.

Platform Usage Data

  • Games played, bet amounts, session duration and general activity logs.
  • Device type, operating system and browser/app version — used for troubleshooting and compatibility.
  • IP address — used for security monitoring and fraud detection.

Support Communications

  • Records of live chat conversations and any messages you send to 97pk support — retained for quality assurance and dispute resolution.

3 How We Use Your Data

Every piece of data 97pk collects is used for a specific, legitimate purpose. We do not collect information speculatively or keep it around indefinitely without reason.

Purpose Data Used
Account creation and management Name, mobile number, date of birth, password
Age and identity verification CNIC copy, date of birth, selfie (if required)
Processing PKR deposits and withdrawals Transaction data, payment method references
Fraud prevention and security monitoring IP address, device data, activity logs
Customer support and dispute resolution Support chat records, account data
Responsible gaming monitoring Session data, deposit amounts, activity patterns
Platform improvement and bug fixes Device/app version, usage logs (anonymised where possible)
Promotional communications (only if opted in) Mobile number, account preferences

We do not use your data to build profiles for sale to third parties, and we do not use your gaming activity for any purpose outside of running and improving the 97pk platform.

Promotional messages — such as bonus notifications related to PSL matches or new casino game launches — are only sent if you have opted in. You can update your communication preferences in your account settings at any time.

4 Data Sharing and Third Parties

97pk does not sell, rent or trade your personal data to any third party. Data is shared only in the specific circumstances listed below, and only to the extent strictly necessary for each purpose.

  • Payment processors: JazzCash, Easypaisa, Raast and bank transfer providers receive only the transaction details required to execute your deposit or withdrawal. They operate under their own privacy policies and security standards.
  • Identity verification providers: Where a CNIC check or facial verification is required, your documents are processed by a specialist third-party KYC provider. They are contractually bound to use your data solely for verification and to delete it once the process is complete.
  • Game content providers: Some casino and live casino games on 97pk are supplied by third-party game studios. These providers may receive a session token and game-related data to run the game correctly, but they do not receive your personal account details.
  • Technical infrastructure providers: Hosting, security and analytics services that support the 97pk platform may process data on our behalf. All such providers are bound by data processing agreements that restrict use of your data to agreed purposes only.
  • Legal or regulatory requirements: If 97pk is required by a valid legal process to disclose specific information, we will comply with that obligation. We will inform you if we are legally permitted to do so.

Beyond the above, your data stays with 97pk. We have no commercial arrangement to share player data for advertising, profiling or any other purpose outside of operating your account.

5 Payment Data and Financial Security

All financial transactions on 97pk are conducted in Pakistani Rupees (PKR). When you deposit via JazzCash, Easypaisa, Raast or bank transfer, the payment is processed through the respective provider's secure infrastructure. 97pk does not store full payment credentials such as mobile wallet PINs or bank account passwords.

  • Deposit and withdrawal transaction records are kept for a minimum period for audit and security purposes. These records contain transaction IDs, amounts and timestamps — not full financial credentials.
  • All deposits must be made from a payment method registered in your own name. This is both a security measure and a fraud prevention requirement. Third-party payments are rejected and may trigger an account review.
  • Withdrawal requests are sent only to verified accounts belonging to the registered player. This protects you against unauthorised withdrawal attempts.

Your funds are yours. 97pk maintains player funds separately from operational funds. Your PKR balance is held securely and is accessible to you through the standard withdrawal process at any time, subject to the terms of any active bonus.

6 Cookies and Tracking Technologies

97pk uses cookies and similar technologies on the website and in the app to make the platform work correctly and to understand how players use it. Cookies are small files stored on your device. Here is how we use them:

  • Essential cookies: Required for the platform to function. These include session tokens that keep you logged in while you play and security cookies that help detect unusual activity. These cannot be disabled without breaking the platform.
  • Performance cookies: Used to understand which parts of the platform are used most, how long sessions last and where technical issues occur. Data from these cookies is aggregated and not linked to your individual account.
  • Preference cookies: Remember your settings such as language preference and notification choices so you do not have to reset them on each visit.

97pk does not use advertising or tracking cookies that follow you across other websites. We do not participate in cross-site advertising networks. The cookies we use are limited to what is needed to run and improve the 97pk platform itself.

Most browsers allow you to manage or delete cookies through their settings. Blocking essential cookies will affect your ability to log in and use the platform normally.

7 How Long We Keep Your Data

97pk keeps your personal data only for as long as it is needed for the purpose it was collected, or for as long as required by applicable record-keeping obligations. The general retention periods we follow are:

  • Active account data: Kept for the duration of your account. If you close your account, core account records are retained for a period to allow for dispute resolution and audit.
  • Transaction records: Deposit and withdrawal history is retained for a minimum of five years for financial record-keeping and fraud investigation purposes.
  • Identity verification documents: CNIC copies and verification selfies are retained for the period required to satisfy the KYC process and are then securely deleted, subject to any overriding legal requirement.
  • Support chat records: Retained for up to two years after the conversation, used for dispute resolution and training purposes.
  • Device and usage logs: Retained for up to 12 months in identifiable form, after which they are anonymised or deleted.

When data is no longer required and retention periods have passed, it is securely deleted or irreversibly anonymised so it can no longer be linked to you as an individual.

8 How We Secure Your Data

97pk applies layered security measures to protect your personal data and account from unauthorised access, loss or misuse. While no platform can guarantee absolute security, we take practical and proportionate steps to reduce risk at every level.

  • Encryption in transit: All data exchanged between your device and 97pk servers is encrypted using HTTPS/TLS. This applies to the website and the 97pk app equally.
  • Password storage: Passwords are never stored in plain text. They are hashed using a strong one-way algorithm so that even if system data were ever accessed, passwords would not be readable.
  • Access controls: Staff access to player data is strictly limited by role. Only staff with a legitimate operational need can access account information, and all access is logged.
  • Two-factor authentication: 97pk supports two-factor verification on login, adding an extra layer of protection for your account beyond just your password.
  • Fraud monitoring: Automated systems monitor account activity, login locations and transaction patterns for signs of unusual behaviour. Suspicious activity triggers an alert and may result in a temporary account hold pending review.

You also play a role in keeping your account secure. Never share your login credentials with anyone. 97pk support will never ask for your password. If you notice any suspicious activity on your account, contact support immediately via in-app live chat.

9 Your Data Rights

You have meaningful control over your personal data held by 97pk. The following rights are available to all registered players:

Right to Access

Request a copy of the personal data 97pk holds about you. We will provide this within a reasonable timeframe after verifying your identity.

Right to Correction

If any personal information we hold is inaccurate or outdated, you can request that it be corrected. Contact support with the details to update.

Right to Deletion

You can request deletion of your account and associated personal data. Some data may be retained where legally required, such as transaction records.

Right to Portability

Request your account data in a structured, readable format. This includes your transaction history and account activity summary.

Right to Opt Out

Withdraw consent for promotional communications at any time. Update your preferences in account settings or ask support to unsubscribe you.

Right to Restrict Processing

Request that processing of your data be restricted while a query or complaint is under review. Your account may be paused during this period.

To exercise any of the above rights, contact the 97pk support team via in-app live chat. We may need to verify your identity before actioning a data request.

10 Minors and Age Protection

97pk is strictly an 18+ platform. We do not knowingly collect personal data from anyone under the age of 18. Age is checked as part of the registration process, and additional verification may be requested at any time.

If you believe that a minor has created an account on 97pk or has accessed the platform using your account, contact support immediately. Any account found to belong to a minor will be closed without delay, all funds will be forfeited, and any associated personal data will be deleted in line with our data retention policy.

Parental controls: If you share a device with younger family members, we recommend using your device's built-in parental control features to restrict access to gambling-related content. The 97pk app requires login credentials — keeping these private is the most effective protection.

11 Updates to This Privacy Policy

97pk may update this Privacy Policy from time to time as the platform evolves, new payment methods are added, or legal requirements change. When material changes are made, registered players will be notified via their registered mobile number or through an in-app notification on next login.

The updated policy will be published on this page with a revised effective date shown at the top. We encourage you to check this page periodically, particularly if you are about to share new information with us — for example, when completing identity verification for a withdrawal.

Continued use of the 97pk platform after a policy update constitutes acceptance of the revised terms. If you have concerns about a change, contact support before continuing to use the platform.

12 Contact and Data Queries

For any questions about this Privacy Policy, how your data is handled, or to exercise your data rights, reach out to the 97pk support team. The fastest way to get a response is through in-app live chat, which is available 24 hours a day, seven days a week.

You can also reach us by email at the address shown in the footer of this page. When contacting us about a data request, please include your registered mobile number and a brief description of your query so we can route it to the right team quickly.

We aim to acknowledge all data-related queries within 48 hours and to resolve them within a reasonable timeframe depending on complexity. Identity verification will be required before any personal data is disclosed or deleted.

How 97pk Protects You

Privacy is not just a policy document at 97pk — it is built into how the platform works from the ground up.

End-to-End Encryption

Every connection between your device and 97pk is encrypted via HTTPS/TLS. Whether you are depositing PKR via JazzCash or checking your account balance, your data travels securely and cannot be intercepted in transit.

No Data Selling — Ever

97pk does not sell, rent or trade your personal information to advertisers or data brokers. Your details are used only to run your account and process your transactions. That is the full extent of it — no exceptions.

Secure PKR Transactions

Deposits and withdrawals via JazzCash, Easypaisa, Raast and bank transfer are processed through each provider's own secure payment infrastructure. 97pk does not store your mobile wallet PINs or banking passwords.

Verified Identity Protection

KYC verification at 97pk ensures that withdrawals go only to the account holder. This protects you against fraud and unauthorised withdrawal attempts, especially important for large PKR payouts.

You Control Your Data

Request access, correction, deletion or export of your data at any time. Opt out of promotional messages without affecting your account. 97pk gives you practical, easy-to-use controls over the information you share with us.

Minimal Data Collection

We only collect what is genuinely needed to operate your account. No unnecessary profiling, no tracking outside the platform, no advertising cookies that follow you across the web. Straightforward and honest data practice.

Privacy FAQ

No. 97pk does not share, sell or rent personal data to advertisers or third-party marketing companies. Your data is used solely to run your account, process PKR transactions and improve the platform. If you have opted in to receive promotional messages from 97pk directly, those are sent by 97pk only — not by third-party advertisers.

CNIC verification is part of the Know Your Customer (KYC) process. It is requested to confirm that you are who you say you are — particularly before processing withdrawals above certain amounts. This protects both you and the platform against fraud and identity misuse. Your CNIC data is processed by a specialist verification provider and is not used for any other purpose.

Yes. You can request account closure and data deletion at any time by contacting 97pk support. Once your account is closed, personal data is deleted or anonymised in line with the retention periods described in this policy. Note that transaction records are retained for a minimum period for audit purposes — this is a standard financial record-keeping requirement and applies even after account closure.

You can update your communication preferences directly in your account settings. Alternatively, contact support via in-app live chat and ask to be unsubscribed from promotional messages. Opting out of marketing does not affect any other aspect of your account — you will still receive important account and security notifications.

97pk stores a reference to the mobile wallet number used for your transactions — this is needed to process withdrawals back to the same account. We do not store your JazzCash or Easypaisa PIN, password or any credentials beyond the wallet reference. The actual payment processing is handled entirely by the respective payment provider's secure infrastructure.

Play on a Platform That Respects Your Privacy

Now that you know how 97pk handles your data, register your account with confidence. Deposit in PKR using JazzCash or Easypaisa, claim your welcome bonus and explore cricket betting, live casino and hundreds of slots.

18+ only. Please play responsibly. Responsible Gaming