Our Story

About 97pk — Built for Pakistan, Played by Pakistan

97pk started with a straightforward idea: Pakistani players deserve an online gaming platform that actually works for them — local payments, local sports context, and a product that runs properly on the kind of phones and connections most people in Pakistan actually have.

PKR
All Deposits & Payouts
24/7
Customer Support
4+
Payment Methods
Live
Casino & Sports Tables

The Platform Behind 97pk

97pk is an online gaming platform built specifically with Pakistani players in mind. The team behind 97pk spent a long time looking at the local market — talking to players, understanding what actually frustrated them about existing platforms, and figuring out where the gaps were. What came out of that process was a platform designed from the ground up to address those specific pain points rather than just adapting something built for a different market.

The biggest issue we kept hearing about was payments. Players were tired of dealing with platforms that didn't support local wallets, or that required foreign bank cards most people in Pakistan don't have easy access to. At 97pk, JazzCash and Easypaisa aren't afterthoughts — they're front-and-centre deposit options that work instantly. Raast and bank transfer are also supported for players who prefer those routes. Everything is in PKR, with no conversion, no hidden fees and no confusion about what you're actually putting in or taking out.

The second thing players consistently mentioned was mobile performance. Pakistan is a mobile-first market, and a lot of people are playing on mid-range Android handsets with variable data connections. 97pk is designed to run well in those conditions. The app is lightweight, the live casino streams adjust to available bandwidth, and the betting interface doesn't require a flagship phone to use properly.

Then there's the content side. Cricket is central to the 97pk sports offering — PSL, T20 internationals, bilateral series — because that's what Pakistani players actually follow. Football, kabaddi and esports are part of the mix too, but cricket is always the priority. On the casino side, 97pk offers slots, live dealer tables, crash games and game shows across a wide range of PKR stake levels, so there's something whether you're playing PKR 50 a round or considerably more.

"Our goal was never to be the biggest platform globally. It was to be the one that Pakistani players actually prefer using — because it's built around how they live, what they play, and how they pay."

— 97pk Platform Team

97pk is a platform for adults aged 18 and above. We take responsible gaming seriously — not as a legal checkbox but because the long-term value of the platform depends on players having a genuinely good experience that they're in control of. Tools for setting limits, taking breaks and managing play time are available directly in account settings.

Our Mission

To give Pakistani players an online gaming experience that feels made for them — not adapted from something built for a different market with different needs.

  • Local payments that work — JazzCash, Easypaisa, Raast, Bank Transfer
  • All balances and payouts in PKR, no conversion
  • Cricket-first sports content — PSL, T20, internationals
  • Mobile performance that works on mid-range Android
  • Live casino with PKR stakes from PKR 50
  • Responsible gaming tools built in, not bolted on
  • 24/7 support that actually responds

18+ Platform Only. 97pk is strictly for adult players. Age verification is part of the registration process. We do not accept accounts from minors under any circumstances.

Six Things That Make 97pk Different

These aren't marketing lines — they're the specific decisions 97pk made during development that separate the platform from the generic alternatives.

Mobile-First from Day One

97pk wasn't built as a desktop platform that someone later tried to squeeze onto a phone screen. Every screen, every button, every loading state was designed with mobile users in mind from the beginning. The app runs cleanly on common Android devices used across Pakistan, and the web version works in any modern mobile browser without special setup.

Pure PKR — No Conversion Nonsense

Your 97pk account balance is in Pakistani rupees. You deposit in PKR, you bet in PKR, your winnings are in PKR and your withdrawals come back in PKR. There's no USD equivalent buried somewhere in the interface, no surprise exchange rate applied when you cash out. What you see is what you have.

Cricket Is Central, Not an Afterthought

Most international betting platforms treat cricket as one sport among many. At 97pk, it's the main event. PSL coverage, T20 internationals, bilateral series between Pakistan and other sides — the depth of cricket markets at 97pk reflects the fact that the platform was built by people who understand what Pakistani cricket fans actually want to bet on.

JazzCash & Easypaisa Built In

You don't need an international debit card or a complicated e-wallet setup to use 97pk. JazzCash and Easypaisa — the two payment apps already on most Pakistani phones — are fully integrated. Deposits complete in minutes, and withdrawals to mobile wallets typically land the same day. Raast and bank transfer are also available for those who prefer them.

Live Casino with Real Dealers

The 97pk Live Casino section streams real dealer games — roulette, blackjack, baccarat, game shows — in HD to your device. Tables are open 24/7 with PKR minimum bets starting from PKR 50, so it's accessible whether you're a casual player or someone who wants a more immersive casino experience without travelling anywhere.

Support That's Actually Available

97pk support runs around the clock — 24 hours a day, seven days a week. Whether it's a question about a withdrawal, a bonus query, or an issue mid-session in the live casino, there's always someone available to help. In-app live chat is the fastest route, and queries are handled in plain, clear English without scripted non-answers.

What 97pk Stands For

These aren't principles written for a pitch deck. They're the practical commitments that shape how 97pk is built and run day to day.

01
Transparency

No hidden fees on deposits or withdrawals. No surprise currency conversions. Bonus terms written in plain language. If something costs you money or affects your balance, 97pk tells you upfront.

02
Local Relevance

Payment methods, sports coverage, language and platform design all reflect the reality of playing in Pakistan — not a version of Pakistan that someone imagined from a different country.

03
Reliability

Withdrawals processed promptly. Live casino streams that stay up. An app that doesn't crash during a PSL match. 97pk is built to be dependable when it matters most.

04
Responsible Gaming

Gaming should be entertainment for adults who are in control of their spending. 97pk provides deposit limits, session timers and self-exclusion tools — and actively encourages players to use them if needed.

How 97pk Got Here

97pk didn't appear overnight. The platform went through a genuine development and refinement process before launching, shaped by player feedback at each stage.

Research & Planning

The 97pk team spent time studying the Pakistani market — talking to players, mapping payment infrastructure, and identifying what existing platforms were getting wrong for local users.

Platform Development

Built mobile-first from the ground up. JazzCash and Easypaisa integration was prioritised from day one, alongside PKR-native wallet architecture and a lightweight app build for mid-range Android devices.

Sports & Casino Content

Cricket markets — PSL, T20, bilateral series — were the first sports content integrated. Live casino with PKR tables, slots library and game shows were added alongside sports.

Testing & Refinement

Extensive testing on real devices across different connection speeds. Withdrawal flows, live stream stability and mobile UI were all refined based on real usage data before launch.

Launch & Ongoing Growth

97pk launched and has continued to grow the platform — adding game content, improving withdrawal speeds, expanding promotions and refining the mobile app based on ongoing player feedback.

Playing Responsibly at 97pk

97pk is a platform for adults aged 18 and above. Gaming on 97pk is meant to be a form of entertainment — something you do with money you've set aside for leisure, not money you can't afford to lose. The platform provides tools to help you stay in control: deposit limits, session time reminders and self-exclusion options are all available in your account settings.

If you ever feel that gaming is taking more time or money than you intended, use those tools. Take a break, reduce your limits, or reach out to support. 97pk would rather have players who enjoy the platform sustainably over the long term than players who burn out quickly. The Responsible Gaming section of the site has more detailed guidance on budgeting, time management and when to seek additional help.

Read Our Responsible Gaming Guide

Ready to Experience 97pk for Yourself?

Create your account in a few minutes, deposit in PKR via JazzCash or Easypaisa, and explore the full 97pk platform — live casino, cricket betting, slots and more.

18+ only. Please play responsibly. Responsible Gaming